Challenge: Lee Enterprises, a prominent American media company, needed to downsize their office space for the Lake Geneva Regional News. The goal was to sell their existing 4,150 square foot office and find a smaller, more efficient space for their employees, all while maintaining a strong market presence.
Solution: Jim Burns was assigned this important task and sought assistance to ensure a successful transition. Working together, we developed a strategic marketing plan for the property. Once the building was listed, we quickly organized five tours in a single day to capitalize on initial interest.
Outcome: The strategy paid off remarkably. The high level of interest generated from the tours led to a competitive bidding environment.
- 34 days from going to market to accepted offer
- Sold for 24.62% over the asking price.
- Buyer agreed to lease back office space to Lake Geneva Regional News
Conclusion: This success story highlights the power of strategic marketing and collaboration in real estate. By understanding the client's needs and leveraging market interest, we achieved a result that not only exceeded financial expectations but also ensured the continued presence of the Lake Geneva Regional News in the area with minimal disruption.
"Working with Coldwell Banker Commercial’s team Bill, Adam and Adrian was an exceptional experience. Their expertise and strategic approach were instrumental in achieving a remarkable outcome for Lee Enterprises. With their ability to generate significant interest in the property we realized a sale price over asking. Moreover, their negotiation skills secured a lease-back agreement, ensuring a seamless transition for our operations. The team’s dedication and professionalism made a complex process feel effortless. I highly recommend them for any real estate needs."
- Jim Burns, VP Production
Lee Enterprises