In the Rearview Mears: The New Growth Set (2026) - By Broker, Bill Mears, CCIM, SIOR 

Lately, I’ve noticed more conversations shifting away from the “traditional four” and toward property types tied to real, durable economic activity. This Coldwell Banker Commercial piece lays out a “new growth set” to watch, cold storage, electrification sites, media production, and outdoor storage, and why they’re getting real investor attention.

• Cold storage: Big demand story, but it rewards disciplined underwriting.
• Electrification sites: Industrial land is increasingly valued for power capacity, especially near substations.
• Media production: Specialized facilities can drive longer lease commitments once built right.
• Outdoor storage (IOS): This is the one I keep circling. These properties support fleets, contractor equipment, and logistics staging, and investors like them because they require less capital, are straightforward to operate, and tenants often prioritize access over amenities. The catch (and the opportunity) is doing it correctly: even “simple” yards require zoning fluency and diligent tenant management, and when you get that right, IOS can be a steady workhorse in a portfolio.

Read the full article here.