By Gazette Staff - November 14th 2023



 Serta Simmons Bedding held a grand opening and ribbon-cutting Tuesday for its new 500,000-square-foot manufacturing plant at 200 Innovation Dr., on Janesville’s south side. It will produce mattresses and other bedding products under its Serta, Beautyrest and Simmons brands.

Serta Simmons previously operated two bedding manufacturing facilities in Rock County: one at 1809 Adel St., a factory built in 1968 on Janesville’s south side, and another at 1500 Lee Lane in Beloit.

In April of 2022, Simmons was looking to consolidate its Janesville and Beloit operations into one space.

According to a press release, the plant is retaining more than 300 local jobs. SSB expects to create additional jobs at the plant over the next few years as the business regains lost market share.

The new plant will enable SSB to manufacture its mattresses — including its Serta Perfect Sleeper, Serta iComfort, Beautyrest Harmony and Beautyrest Black collections — under the same roof, enabling the company to better serve Midwest-area retailers and customers as production was previously split between the two plants.

“Our company has a proud history here in Rock County and we couldn’t be more excited to reinvest here and continue to be a big part of the local economy,” Mark Genender, chairman of the board of directors and interim CEO at Serta Simmons Bedding, said in the release. “This new manufacturing plant will enable us to enhance the quality of products and service excellence we offer to retail partners and consumers, all thanks to our experienced, talented and dedicated team of plant associates. On behalf of all my colleagues at SSB, we are very appreciative of this project’s support from Janesville and Rock County and applaud Zilber for delivering such a high quality and industry-leading plant.”

“Serta Simmons Bedding expanding its operations in Rock County is an excellent indicator of the direction the city is moving. The partnership brings more job opportunities into the community and boosts the local economy. We couldn’t be happier,” Janesville City Manager Kevin Lahner said.

“We are thrilled to have partnered with Serta Simmons Bedding on their remarkable state-of-the-art facility, meticulously designed to meet their exact operational needs. We are grateful for the opportunity to contribute to sustained economic growth in the area and look forward to being a part of SSB’s continued success in their new plant,” Zilber Vice President Chad Navis said in the release.

This new plant is one of the 18 manufacturing plants across the U.S. and Canada operated by SSB. An additional 5 Serta plants in the U.S. are operated by licensing partners.


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